Campaign
Description
It's Rugby Time, America
It's one of the most popular sports in the world, and it's growing in America. "It's Rugby Time" celebrates the excitement die-hard fans already know, while inviting a new audience to the experience.
It's Time.
The Shop Agency has worked with Major League Rugby as lead creative partner since 2022, helping to grow the league’s visibility and fan engagement through branding, broadcast advertising, organic social, paid social content and more. The work supports MLR’s efforts to establish a bold presence for professional rugby in the US, capturing the sport’s global spirit. The Shop plays a key role in shaping how the league presents itself to both new audiences and die-hard fans.