Garrison Brothers Distillery

Campaign

Description

Defining Texan Luxury

Garrison Brothers is the first legal bourbon whiskey distillery in Texas and home to a 4-time US Micro Whiskey of the Year. Despite the illustrious resume, many bourbon lovers had not heard of them. Our campaign invites bourbon drinkers to trade up to top shelf bourbon with a unique brand of luxury and Texas swagger.

During the campaign, garrison brothers moved From #14 to #1 in the category of whiskeys priced above $70.

Nielson

The Shop Agency partners with Garrison Brothers, Texas’ first legal bourbon distillery, to bring the brand’s bold, handcrafted spirit to life through creative strategy, storytelling, and design. From campaigns to packaging to digital and social content, The Shop helps amplify the brand’s rugged authenticity and deep Texas roots. Their collaboration celebrates Garrison Brothers’ commitment to quality and tradition, while introducing the bourbon to a broader, quality-conscious audience in compelling and award-winning ways.